Hey, I’m Sarah!
I believe effective messaging is anchored by human connection and problem-solving.
Let me tell you a story.
Here’s the need-to-know:
I believe in the classics.
Good ol’ problem-agitation-solution is the little engine that could in sales copy, and the Oxford Comma is what keeps the panda a vegetarian, rather than a murderous member of the genus Ursidae.
I’m a pro marketer, copywriter,
and a huge fan of vanilla soft serve
with rainbow sprinkles.
That’s me.
To Kill a Mockingbird is my longtime favorite book, Aaron Sorkin is my favorite writer, and I wouldn’t be a millennial if I didn’t know every lyric & dance move from the boy-band golden era.
When it comes to teamwork,
I have an “in it to win it” mindset—meaning there are no bad ideas,
no stupid questions, and no egos allowed.
Plot Development
I graduated from the University of Florida with a journalism degree in hand, and the need for a quick pivot in the other. I got my start in a boutique marketing agency serving national real estate brand Ryland Homes before making the leap into the administrative & operational side of ministry.
Before I knew it, I was promoted to Creative Director—and then in an unexpected twist, making plans to move from sunny Florida to gorgeous Michigan (It was August.) There, I served a multi-campus church as a communications strategist for their $9.1 million capital campaign—it passed & funded incredible local and global initiatives!
A move back to Florida carried me through a growth-filled (But really!) season in retail, working for lululemon—and marked the beginning of my tenure with Ashlyn Writes “on the side.”
*Professionally, I’ve “worn” a lot of hats, but I rarely wear them in real life. (She says as she uses a hat as a prop in photoshoot.)
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Supporting-Character Energy
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I’ve spent my career alongside visionary leaders through every stage from start up through major growth (and the growing pains that come with) ... not to mention, navigating a few “let’s start over from scratch” moments, too.
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“Got Milk?” came from an intern—which means every voice in the room has the potential to make a splash. I listen when people speak, and I champion good ideas no matter who they come from.
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Sometimes you’re too close to the problem to see the solution. In my opinion, your position matters far less than your perspective. The answer often comes when you shake things up & get outta the norm.
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“How hard can it be?” is the question I ask myself most often before I learn an awesome new skill ... or regret not calling the professional. But, it’s like an 80-20 split—so the odds are usually in my favor.
University of Florida
Bachelor of Science, Journalism, 2011
In Place Marketing
Art Director & Copywriter, 2011-2013
Served corporate clients including Ryland Homes
with digital, print & interactive creative assets, and collaborated on campaign development.
South Tampa Fellowship
Student Ministry Coordinator, 2013-2014
Creative Director, 2014-2015
Supported ministry departments with creative collateral, coordinated full rebrand & website design, and helped plan, coordinate, and build creative support for teaching series.
Central Wesleyan
Creative Communications Strategist, 2015-2016
Collaborated to develop strategy for $9.1 million capital campaign, wrote and designed all campaign collateral.
ivivva & lululemon
Key Leader, 2016-2017
Operational leader for store function, sales,
& team development. Store opening team for
lululemon’s girls’ brand, ivivva.
Ashlyn Writes
Senior Copywriter & Director of Client Services, 2019-Present
Staff Copywriter, 2016-2019
Head of Agency for the most-trusted name
in copywriting for creative entrepreneurs.
Core Values
In it to win it.
Collaborating means checking your ego at the door & being open to new ideas.
People first.
Business is powered by humans, which makes our connection some of the most valuable currency.
Data doesn’t lie.
Research-backed decisions will take you a heck of a lot further
than feelings ever will.
Kind words
Truly brilliant.
Sarah’s instinct for client communications is inspiring. She has a way with words
that keeps things clear & relational.
Every word she writes is intentional,
with thought & strategy behind it.
Having her eyes on our website copy, proposals, emails, and more gives me peace of mind as a business owner
and service provider.
consulting client
She knows her stuff.
Smart people always impress me.
Sarah was steadfast in her approach & had a coach’s mindset when working through edits and communicating what would work best. Not only that, her writing is FUN. Every word was enjoyable to read & had its own unique flair.
As a project manager, she is an excellent communicator. It was so easy to know our project was on track, where things stood, and what we needed to do next.
CHEYENNE BUTTREY
copywriting client
Working with Sarah was one of the best parts of my job!
Not only is she an excellent operational leader with a mind for logistics, profit, etc., her EQ is through the roof. She builds relationships & leads people with kindness, compassion, and a go-get-‘em attitude that makes even the most monotonous tasks enjoyable.
KELLY JAMES
former coworker
I’d never pass up the chance to hear your story—let’s chat.
sarahannegiguere@icloud.com
linkedin
/sarahannegiguere